SEO Audit Portfolio Of Steelis Work Wear Website

I conducted an audit of steelisworkwear.com to assess its SEO performance, user experience, and traffic potential. The review highlights key areas for improvement to boost visibility and drive targeted audience engagement.

Traffic Drop
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Pages Missing On page
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Pages Broken
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Low Quality Links
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Australia and UK Based E-commerce Store SEO Success

I audited steelisworkwear.com and discovered three core issues significantly affecting its performance: a 40% decline in organic traffic over the past six months, 50 broken links, and three duplicate meta tags hampering search engine crawlability. Additionally, the site is missing optimization for five high-volume local keywords, which creates an SEO gap. Moreover, the mobile page speed score is just 55/100, leading to poor user retention and a subpar user experience.

Bottom Line

  • Website SEO is worth considering.
  • Website needs onpage, technical, onsite, and content optimization..
  • We need to acquire backlinks on monthly basis.
  • SEO is an ongoing process and for better results, you should work on it on a monthly basis. 
  • Additionally, it’s important to note that according to Google, a minimum of 3 to 4 months is required to rank main keywords or pages.

 Overall, we can achieve an organic traffic of around 500+ in 2 to 3 months.

 

Action Plan:

1st Month:

 

  • On-page SEO: improve metadata, content, images alt, etc.
  • Technical SEO: Implement schema markup, sitemap, and speed optimization. Also, configure SEO plugins like Yoast.
  • Make sure all the onsite SEO elements are up to the mark.
  • Write and improve content for 5 landing pages.

2nd Month:

 

  • Address Google Search Console, indexing, crawling, and SEMRush errors.
  • Build 10-15 high-quality and relevant backlinks.
  • Write and improve content for 5 landing pages.
  • Optimize your Google Business profile and make regular postings to gain map traffic.
  • Ongoing website maintenance: speed, backup, security, and other maintenance tasks on request.

3rd Month:

 

  • Address Google Search Console, indexing, crawling, and SEMRush errors.
  • Build 20-25 high-quality and relevant backlinks.
  • Write and improve content for 5 landing pages.
  • Optimize your Google Business profile and make regular postings to gain map traffic.
  • Ongoing website maintenance: speed, backup, security, and other maintenance tasks on request.

Possible Results:

 

  • Increase in organic traffic – around 500 at the end of 3rd month
  • Increase in Google Business profile rankings.
  • Increased sales, customers, and business.
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