GMB Portfolio Of iCrack UK Based Website

Challenges Identified

1. Incomplete GMB Profile:
   • Missing detailed descriptions, service areas, and photos reduced customer trust and engagement.
2. Low Search Visibility:
   • Poor ranking in the Google local pack for competitive keywords like “phone repair near me” or “iPhone repair UK.”
3. Minimal Engagement:
   • Few reviews and inconsistent responses to customer queries impacted the GMB profile’s effectiveness.
4. Lack of Local Citations:
   • Inconsistent NAP information across directories affected the profile’s credibility.

GMB Optimization Strategy

1. Profile Completion:

   • Updated the business description with relevant keywords, focusing on primary services like “iPhone screen repair” and “gadget repair services.”
   • Added all service areas, ensuring coverage across key UK cities where iCrack operates.

2. Photos and Media:

   • Uploaded high-quality photos of the store, repair processes, and before-and-after images of repaired devices.
   • Created a virtual store tour to enhance trust and engagement.

3. Keyword-Optimized Posts:

   • Regularly published updates on promotions, new services, and repair tips using GMB posts.
   • Highlighted seasonal offers like “20% off on iPhone screen repairs” to attract local customers.

4. Customer Reviews and Engagement:

   • Encouraged satisfied customers to leave reviews through email follow-ups and in-store reminders.
   • Responded promptly and professionally to all reviews, addressing both positive feedback and negative concerns.

5. Citations and Backlinking:

   • Ensured consistent NAP information across local directories like Yelp, Yell, and Trustpilot.
   • Acquired backlinks from local repair blogs and partner websites to boost local SEO.

6. Performance Tracking:

   • Used GMB Insights to monitor engagement metrics like calls, direction requests, and photo views.
   • Adjusted strategies based on insights to focus on high-performing content and keywords.

Results:

1. Increased Visibility:

   • GMB profile impressions increased by 250% within three months.
   • Ranked in the top three positions of the local pack for key terms like “phone repair near me” and “iPhone screen replacement UK.”

2. Enhanced Engagement:

   • Calls and direction requests from the GMB profile increased by 150%.
   • The average review rating improved from 4.2 to 4.8 stars with a significant increase in the number of reviews.

3. Higher Foot Traffic:

   • Store visits doubled as more users discovered and interacted with the GMB profile.

4. Revenue Growth:

   • The improved local presence translated into a 30% increase in repair bookings and overall revenue.