GMB Portfolio Of iCrack UK Based Website

This portfolio showcases the potential of GMB as a powerful tool for local businesses to thrive in competitive established itself as a leading phone repair service provider in the UK.markets.

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Step 1: Fix Technical issue

    • Enhanced site speed and performance through image compression, code minification, and improved server response times.

    • Fixed broken links, improved internal linking, and implemented structured data for better indexing.

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Step 2: ON-Page / GMB SEO

Optimized for Google My Business and added localized keywords to target Australian customers.

Our in-picture Achievements With SEO

We delivered exceptional results for this UK based mobile repair GMB store through a well-rounded SEO strategy.

Objective of ICrack For SEO Road Of Success

iCrack sought to maximize its online visibility on Google Search and Maps by optimizing its Google My Business (GMB) profile. The goal was to generate more local leads, increase foot traffic to its store locations, and drive higher engagement through GMB actions like calls, direction requests, and website clicks.

 

Challenges Identified

  1. Incomplete GMB Profile:
    • Missing detailed descriptions, service areas, and photos reduced customer trust and engagement.
  2. Low Search Visibility:
    • Poor ranking in the Google local pack for competitive keywords like “phone repair near me” or “iPhone repair UK.”
  3. Minimal Engagement:
    • Few reviews and inconsistent responses to customer queries impacted the GMB profile’s effectiveness.
  4. Lack of Local Citations:
    • Inconsistent NAP information across directories affected the profile’s credibility.

GMB Optimization Strategy

  1. Profile Completion:

    • Updated the business description with relevant keywords, focusing on primary services like “iPhone screen repair” and “gadget repair services.”
    • Added all service areas, ensuring coverage across key UK cities where iCrack operates.
  2. Photos and Media:

    • Uploaded high-quality photos of the store, repair processes, and before-and-after images of repaired devices.
    • Created a virtual store tour to enhance trust and engagement.
  3. Keyword-Optimized Posts:

    • Regularly published updates on promotions, new services, and repair tips using GMB posts.
    • Highlighted seasonal offers like “20% off on iPhone screen repairs” to attract local customers.
  4. Customer Reviews and Engagement:

    • Encouraged satisfied customers to leave reviews through email follow-ups and in-store reminders.
    • Responded promptly and professionally to all reviews, addressing both positive feedback and negative concerns.
  5. Citations and Backlinking:

    • Ensured consistent NAP information across local directories like Yelp, Yell, and Trustpilot.
    • Acquired backlinks from local repair blogs and partner websites to boost local SEO.
  6. Performance Tracking:

    • Used GMB Insights to monitor engagement metrics like calls, direction requests, and photo views.
    • Adjusted strategies based on insights to focus on high-performing content and keywords.

Results:

  1. Increased Visibility:

    • GMB profile impressions increased by 250% within three months.
    • Ranked in the top three positions of the local pack for key terms like “phone repair near me” and “iPhone screen replacement UK.”
  2. Enhanced Engagement:

    • Calls and direction requests from the GMB profile increased by 150%.
    • The average review rating improved from 4.2 to 4.8 stars with a significant increase in the number of reviews.
  3. Higher Foot Traffic:

    • Store visits doubled as more users discovered and interacted with the GMB profile.
  4. Revenue Growth:

    • The improved local presence translated into a 30% increase in repair bookings and overall revenue.
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