Portfolio Of The fonfix4u Website

Challenges Identified

1. Low Website Traffic: Despite having over 1.3M impressions in 16 months, the website achieved only 3.51K clicks. This resulted in a below-average CTR of 0.3%.
2. Poor Local Search Visibility: The average position of 45.9 indicated weak rankings for targeted keywords.
3. Lack of On-Page Optimization: Pages were not optimized for local keywords or structured data for local business.
4. Limited Off-Page Signals: Few high-quality backlinks from local directories and relevant UK websites.
5. Unoptimized Google My Business (GMB) Profile: Incomplete GMB information limited visibility in local map packs.

SEO Strategy Implemented

1. Keyword Research:

   • Identified high-intent, location-based keywords such as “phone repair UK,” “screen repair near me,” and “battery replacement UK.”
   • Focused on long-tail keywords for targeted traffic.

2. On-Page SEO:

   • Optimized meta titles and descriptions with primary keywords.
   • Improved internal linking structure to ensure better crawling.
   • Created location-specific landing pages targeting different areas in the UK.

3. Technical SEO:

   • Improved website speed and mobile responsiveness to enhance user experience.
   • Fixed indexing issues and ensured structured data implementation for local business schema.

4. Local SEO Enhancements:

   • Updated and optimized the Google My Business profile with accurate NAP (Name, Address, Phone number).
   • Added photos, service listings, and regular posts to the GMB profile.
   • Acquired consistent NAP citations across local directories.

5. Content Marketing:

   • Published blog posts on phone repair tips and trends in the UK.
   • Created FAQs around common customer queries to attract organic traffic.

6. Backlink Building:

   • Built links from local business directories, industry blogs, and repair forums.
   • Partnered with local businesses for mutual backlinks.

Results:

1. Traffic Growth:

   • Monthly website traffic increased by over 150% within six months.
   • CTR improved from 0.3% to 1.2%.

2. Ranking Improvement:

   • The website moved from an average position of 45.9 to the first page for several high-intent keywords, such as “iPhone repair near me” and “Samsung screen repair UK.”

3. Local Engagement:

   • The GMB profile saw a 200% increase in views and a significant uptick in phone calls and direction requests.

4. Revenue Impact:

   • Enhanced local visibility led to an increase in in-store foot traffic and repair service bookings.